The Pierre Balmain customer is eclectic and decidedly “downtown”. An unique individual style runs throughout the collection, which includes a mix of tailoring, dresses, knitwear, leathers, jeans and casual essentials.

Launching for Spring/Summer 2012, the diffusion line Pierre Balmain will be carried in around 700 stores worldwide, in all major markets in Europe (with Italy, France, UK, Germany and Russia the key countries), in the United States, Australia, the Middle East and in the Hong Kong area. Ittierre will open the brand’s first boutique in Hong Kong, beginning of 2012.

The quintessentially Parisian house of Balmain has been overseen by a series of great designers since Pierre Balmain first founded the historic house in 1945.

In recent years, Balmain has become one of the world’s most influential fashion brands, celebrated for its sophisticated mix of Parisian chic and a rock ’n’ roll aesthetic.