In 1989, Patrick Frèche creates Loft Design by The philosophy of the brand is refinement and genuine comfort.

In 1989, Patrick Frèche creates Loft Design by The philosophy of the brand is refinement and genuine comfort. The architectural articulation of the garments work around the unifying elements of cut-and-sew knitwear treated as if it has been worn forever. All pieces fit naturally together to create an allure, and the messages on the t-shirts become a wink to the surrounding world. The maxim “ Art is a dirty job” on the t-shirts as the “ Original” Loft Design by… is reflecting the irreverent side of the designer.  In Loft Design by...you will find authentic clothing worn casually to give an allure of glamour, sensuality and slight rebellion