Launched in 2004 by French brothers Laurent and Arik Bitton - IRO has become a staple for the European fashionista.

The Bitton brother’s combine vintage styling and femininity with a cross hatch of luxurious and durable fabrics to create a uniquely Parisian style. IRO is consistently one step ahead of current trends but will last the test of time as an impeccable staple in any woman’s wardrobe. The collection continues to cause a sensation season after season with its casual but cool tees, leather trousers and covetable blazers – IRO can be spotted on the likes of Vanessa Paradis, Charlotte Gainsbourg and Kate Moss.