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eton - IN STORES NOW - SUMMER 2008 collection


Eton SS08 PR

The executive man of today is searching for higher qualities and demands better products, he has the need for luxury. He is exploring and curious. His own unique and personal style creates his identity, not a brand. He will look for clean and subtle menswear with focus on shapes and fits in the finest materials.

Our heritage of quality craftsmanship since 1928 and an ambition to always exceed our customer's expectations creates an environment where we continuously strive to reach the highest quality in all processes. Eton fabrics come from the finest yarns available in the market, admired by many because of the outstanding look and performance. Designing our own fabrics gives us the edge to achieve the specific hue we need for each shirt. We can offer traditional fabrics in refined micro-designs with unique effects, bright colours and soft touch by improved weaving methods.

In line with these developments, we have created the shirt collection for the new era. We are very proud to be owned by the same family since 1928, and honoured to be a part of our 80 year anniversary 2008. We keep exploring and we are curious. Our history is our future.

Eton