K KARL LAGERFELD

"What I'd like to do with Lagerfeld is be all over the place. I like T-shirts. I like jeans. This is what I like best."
- Harper's Bazaar September 2006


Philosophy
The designer has made modern denim, skinny silhouettes and his own inimitable personal style central to this fresh, forward-looking collection. Black, white and shades of grey play a key role, thus appealing to a customer who is stylish, sophisticated and design conscious.
Denim based
Five pocket jeans are the foundation of this collection and come in a large variety of fits and washes for men and women. Demographics:
Men and women 25-35
Strong sense of purpose
Designer customer
Confident and design driven
Individualist attitude
Androgynous style

Slim silhouettes
Slick
Sophisticated
Luxurious
Chic
Modern
Minimalist
European style and fit
Designer jeans

Womenswear:
Contemporary jeans related collection across all product categories, influenced by Karl's wealthy history in women's designer and pret a porter collections
Menswear:
Contemporary jeans related collection across all product categories, influenced by Karl's personal style and wardrobe